CLP Ads Turkey | Racket Pricing, Location and Strategies - Istanbul Advertising and Software Agency | HF media

CLP Advertising Turkey: Powerful Outdoor Visibility at the Heart of Pedestrian Traffic

In modern city life, Outdoor Advertising (OOH) is a critical part of brand visibility. While large billboards target vehicle traffic, CLP Advertising (City Light Posters) focuses on where urban life truly happens: pedestrians and public transport users.

Also known as Racket Advertising in Turkey, CLP units place your message directly at eye level — exactly where people walk, stop, and wait. They are strategically positioned at bus stops, metro entrances, transfer points, and high-traffic pedestrian streets, making them one of the most effective OOH formats in Istanbul and across Turkey.

Why CLP Advertising Delivers High Impact

Eye-Level Exposure & Long Viewing Time

Unlike billboards that pass by in seconds, CLP ads are viewed by pedestrians and commuters during waiting moments.

• Longer attention span

• Ideal for detailed messages, QR codes, and call-to-actions

• Strong brand recall at decision-making moments

24/7 Illuminated Visibility

CLP panels are internally lit, ensuring continuous exposure.

• High visibility day and night

• Strong contrast and premium appearance

• Increased value per impression

Micro-Location Targeting

CLP advertising allows precise geographic focus.

• Target specific streets, neighborhoods, or districts

• Ideal for store launches, local promotions, and competitive conquest

• Sequential placement creates strong message repetition (domino effect)

CLP Advertising Formats

Static CLP (Illuminated Posters)

The most widely used format, typically sized 118.5 x 175 cm.

• Cost-effective production

• High-quality print visibility

• Ideal for brand awareness and promotions

Digital CLP (DCLP)

Equipped with LCD or LED screens for dynamic content delivery.

• Time-based or context-based messaging

• Multiple ad slots in rotation

• Higher flexibility and engagement

Bus Stop & Street Pole CLP Units

• Bus stop CLPs target waiting commuters

• Pole-mounted CLPs capture continuous pedestrian flow along streets

What Affects CLP Advertising Prices in Turkey

CLP advertising costs depend on several key factors:

• Location value (pedestrian & commercial density)

• Campaign duration (weekly / monthly)

• Number of units booked (series buying)

• Static vs. digital CLP format

• Printing, installation, and maintenance

Prime locations such as Istiklal Street, Bagdat Avenue, Kadikoy, Besiktas, and major transfer hubs command premium pricing, while neighborhood locations offer more budget-friendly options.

At HF media, we negotiate the most competitive CLP advertising prices in Istanbul and throughout Turkey.

Strategic CLP Location Planning

Effective CLP campaigns target the right crowd, not just large crowds.

• Metro, metrobus, ferry, and bus transfer zones

• Shopping streets and city centers

• University, hospital, and business district surroundings

• Localized campaigns near stores or competitors

Our data-driven approach ensures your budget delivers maximum pedestrian reach and conversion potential.

Why Work with HF media

• Deep expertise in CLP & OOH advertising in Turkey

• Strong negotiation power with all major media owners

• Advanced micro-location analysis

• Transparent pricing & budget optimization

• End-to-end campaign management

• Reliable reporting and performance control

Turn Pedestrian Traffic into Measurable Impact

CLP Advertising is one of the most effective outdoor solutions for high-frequency exposure, micro-targeting, and purchase-driven visibility in urban environments.

If you want your brand to appear exactly where decisions are made, HF media is your strategic partner.

Request your customized CLP advertising quote today.

Let’s transform pedestrian traffic into real brand impact across Istanbul and Turkey.

CLP Advertising Turkey