In modern city life, Outdoor Advertising (OOH) is a critical part of brand visibility. While large billboards target vehicle traffic, CLP Advertising (City Light Posters) focuses on where urban life truly happens: pedestrians and public transport users.
Also known as Racket Advertising in Turkey, CLP units place your message directly at eye level — exactly where people walk, stop, and wait. They are strategically positioned at bus stops, metro entrances, transfer points, and high-traffic pedestrian streets, making them one of the most effective OOH formats in Istanbul and across Turkey.
Unlike billboards that pass by in seconds, CLP ads are viewed by pedestrians and commuters during waiting moments.
CLP panels are internally lit, ensuring continuous exposure.
CLP advertising allows precise geographic focus.
The most widely used format, typically sized 118.5 x 175 cm.
Equipped with LCD or LED screens for dynamic content delivery.
CLP advertising costs depend on several key factors:
Prime locations such as Istiklal Street, Bagdat Avenue, Kadikoy, Besiktas, and major transfer hubs command premium pricing, while neighborhood locations offer more budget-friendly options.
At HF media, we negotiate the most competitive CLP advertising prices in Istanbul and throughout Turkey.
Effective CLP campaigns target the right crowd, not just large crowds.
Our data-driven approach ensures your budget delivers maximum pedestrian reach and conversion potential.
CLP Advertising is one of the most effective outdoor solutions for high-frequency exposure, micro-targeting, and purchase-driven visibility in urban environments.
If you want your brand to appear exactly where decisions are made, HF media is your strategic partner.
Let’s transform pedestrian traffic into real brand impact across Istanbul and Turkey.
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