In the Digital Marketing landscape, no platform offers higher intent and instant conversion potential than Google Ads. Google has the unique ability to position your brand at the very top of search results exactly when users express a need, problem, or purchase intention. Google Ads Management is far more than simply running ads—it requires expertise in identifying the right keywords, applying the most competitive bidding strategies, and optimizing the ad budget for maximum ROI. This is a continuous, data-driven discipline rooted in analytics.
Building a successful Google Ads strategy requires an in-depth understanding of each Google network (Search, Display, Shopping, Video), increasing Quality Score to achieve lower CPC, and developing accurate audience segmentation. Naturally, this highly technical and time-intensive service has a cost—a Google Ads management fee. Prices vary depending on the agency’s service scope, the size of the managed budget, keyword competition, sector difficulty, and the level of optimization required. This cost prevents budget waste caused by poor targeting and provides a strong return on investment by helping brands in Turkey achieve their Digital Marketing goals.
At HF media (Turkey), we design conversion-focused Google Ads strategies that ensure your brand appears at the top of search results exactly when potential customers are looking for you. From comprehensive keyword analysis to aggressive Retargeting strategies, we manage the entire process. With our transparent pricing model and results-oriented approach, we guarantee that every penny of your ad budget targets measurable growth.
Extremely important for e-commerce brands in Turkey. Shows product images, prices, and store names above search results.
Highly effective for increasing brand awareness and capturing attention.
Keyword & Ad Relevance: Ads must directly match the search intent.
Expected CTR: Improved through strong ad headlines and compelling CTAs.
Landing Page Experience: Fast, relevant, mobile-friendly landing pages increase both CTR and conversion rate.
Google Ads pricing consists of two parts:
Ad spend paid to Google
Agency management fee
The main factors that determine the management fee:
Highly competitive sectors in Turkey (finance, law, e-commerce) require higher bids, increasing overall cost.
Agencies usually charge a percentage of the managed budget (10–25%) or a fixed monthly fee for smaller budgets.
Managing only Search campaigns is simpler; Display, Shopping, and dynamic Retargeting require significantly more effort.
Advanced tracking (Analytics, CRM integration, Target CPA strategies) increases analytical workload.
If the agency provides design, copywriting, and continuous A/B testing, the cost naturally increases.
We identify not only high-volume keywords but also long-tail keywords that deliver high conversion potential in Turkey’s competitive landscape.
We aim for a Quality Score of 7 or higher in all Search campaigns, reducing CPC and maximizing ROI.
We build funnel-based Retargeting campaigns that bring back users who abandoned their carts or product pages.
Every month, we present detailed ROI analytics showing where the budget was spent and which keywords generated results.
Without strategic keyword selection, strong Quality Score optimization, and powerful Retargeting, ad budgets can disappear rapidly without generating results. Working with an expert agency prevents CPC-related losses and ensures maximum return from your investment.
If you want clearer results, better ROI, and full transparency in Google Ads pricing in Turkey, HF media is ready to support you.
Contact us now to get your personalized Google Ads Pricing Proposal and start scaling your conversions efficiently.
Our strength lies in strategic expertise and transparent reporting. We don't just manage bids; we integrate data from your overall marketing goals (including our OOH/Radio data insights, where applicable) to ensure a holistic approach. Our team focuses on maximizing your Google Ads ROI by prioritizing quality scores, efficient budget allocation, and continuous A/B testing, regardless of the campaign's geographic target.
Once we establish the campaign goals and audience profile, our team handles all operational aspects: keyword research, ad copy creation, bidding optimization, and reporting. Your involvement primarily includes initial onboarding, creative approval, and providing strategic feedback based on our performance reports.
There is no universal minimum, as budget depends on market competition and target regions (e.g., US market requires higher bids than many European markets). However, we recommend setting a monthly Google Ads Budget that allows for meaningful testing and data collection—typically enough to generate at least 50-100 conversions per month in the learning phase. We advise budgeting separately for media spend and agency management fees.
We offer flexible fee structures to align with your business goals: Percentage of Ad Spend: A common model where our fee is a percentage of your total monthly ad spend. This ensures our success is directly tied to the efficiency of your budget. Fixed Monthly Retainer: Suitable for complex or low-spend/high-management campaigns. Performance-Based Model: Custom models can be arranged where a portion of our fee is based on meeting agreed-upon Google Ads ROI or CPA (Cost Per Acquisition) targets.
The Google Ads account always belongs to you, the client. We manage the account via manager access (MCC), ensuring complete control and data ownership remain with your company, including all historical data and campaign structures, even after the collaboration concludes.
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