Via Çelik Corporate Website Design

Project Goal

The main objective of the Via Çelik corporate website project was to create a modern, high-performance, mobile-responsive digital platform that accurately reflects the company’s product range, manufacturing capabilities, and corporate vision.

For a strong steel industry company like Via Çelik, a corporate website is not merely an information source—it is a digital showcase of technical expertise, reliability, and international credibility in global markets.

Core Challenge

The primary challenge was to present highly technical and industrial content in a way that is both visually engaging and user-friendly, while maintaining a strong corporate and professional tone suitable for international B2B audiences.

Phase 1: Briefing and Strategic Design Planning

The success of the project depended on a clear understanding of Via Çelik’s corporate goals and target audience.

Client Brief & Target Audience Analysis

At the beginning of the project, HF media conducted a detailed briefing session with Via Çelik’s management team. During this phase, the following key elements were defined:

• Target Audience: B2B buyers from the construction, machinery, and industrial sectors

• Core Message: Reliability, quality, and a wide product range

• Key Requirements:

  • Advanced product catalog system

  • Reference projects section

  • Multi-language infrastructure for international markets

Presentation of 3 Alternative Design Concepts

Based on the approved brief, the HF media design team prepared three alternative homepage and UI design concepts, each representing a different visual approach.

These concepts varied in terms of:

• Color palette

• Homepage layout structure

• Visual hierarchy and content emphasis

This process allowed Via Çelik to clearly identify the digital aesthetic that best aligned with its industrial strength and corporate identity.

Phase 2: Custom UI/UX Design and Approval

After the client selected the preferred design concept, HF media moved into the custom UI/UX design phase, creating unique and detailed designs for all website pages.

Custom Interface Design Based on the Selected Concept

This phase focused on transforming the selected concept into a fully functional and intuitive user experience:

• User Experience (UX): A logical navigation structure was created to allow visitors to easily browse product categories and access technical information quickly.

• Corporate Identity Integration: Via Çelik’s brand colors and industrial character were reflected through clean layouts and professional visuals.

• Mobile-First Design: Responsive design principles ensured flawless performance on mobile phones and tablets.

After completing all page designs (homepage, product detail pages, about us, contact), final approval was obtained from Via Çelik.

Phase 3: Custom Development and Technical Infrastructure

Approved designs were developed in line with modern web standards, performance benchmarks, and scalability requirements.

Custom Coding and Core Architecture

Instead of using ready-made themes, custom coding techniques were applied to ensure:

• Maximum page loading speed (Google PageSpeed optimization)

• Long-term scalability and flexibility

• Clean, maintainable code structure

SEO-Friendly Development

To improve visibility in Google and other search engines, the website was built with SEO-focused coding principles, including:

• Proper HTML heading structure

• Clean and optimized URL architecture

• Search-engine-friendly page layouts

Security and Performance Optimization

As a corporate industrial website, high-level security measures were implemented, and the site was deployed on a fast and stable server infrastructure to ensure uninterrupted access for international visitors.

CMS Integration and Content Management Modules

A user-friendly Content Management System (CMS) was integrated, allowing the Via Çelik team to manage website content without technical knowledge.

Custom Content Modules

Special modules were developed to easily manage:

• Product categories and specifications

• Reference projects

• News and corporate updates

This ensured long-term independence and operational efficiency for the client.

Phase 4: Content Entry, Testing, and Project Delivery

After development was completed, the project entered the final quality assurance phase.

Content Upload and Quality Control

All texts, images, product catalogs, and technical documents provided by Via Çelik were uploaded via the CMS. During this stage:

• Cross-Browser Testing: The website was tested on Chrome, Firefox, Safari, and other major browsers.

• Speed and Mobile Performance Tests: Performance audits were conducted using Google tools, followed by final optimizations.

Go-Live and Client Training

High Frequency: Great Work

As demonstrated in the Via Çelik project, a professional corporate website design in Turkey begins with a deep understanding of the client brief, takes shape through custom UI/UX design, and comes to life with SEO-optimized, high-performance development.

At HF media, we deliver performance-driven, visually strong, and strategically designed digital solutions that reflect your brand’s corporate power and speak confidently to international markets.

If you are looking for a custom corporate website that maximizes user experience and strengthens your global brand presence, HF media is the right digital partner.

???? Contact HF media today to build a powerful, scalable, and SEO-focused corporate website in Turkey.