Digital Screen Rental Prices in Turkey: 7 Critical Factors That Shape DOOH Costs and a Practical ROI Guide

Why You Should Focus on Value — Not Just Price

Researching Digital Screen Rental Prices is often the first and most important step for brands entering the world of Outdoor Advertising (OOH). However, with the rapid rise of Digital Out-of-Home (DOOH) advertising, pricing is no longer a simple calculation based on square meters and rental duration.

Today, you are investing in dynamic content delivery, real-time data integration, audience-responsive messaging, and measurable performance.

This guide explains the real value behind what may initially seem like a high LED Screen Rental investment and transparently breaks down the complex factors that determine cost. When executed strategically, DOOH advertising delivers a far more measurable and ROI-driven return than traditional OOH media.

Prepared by HF media, a Turkey-based advertising agency serving international brands, this guide explores the 7 core components influencing digital screen pricing, cost scenarios across different environments (public squares, shopping malls, transit), and proven strategies to maximize efficiency.

Section 1: What Is Digital Out-of-Home (DOOH) and How Is It Different from Traditional Rentals?

Digital Out-of-Home (DOOH) refers to the use of LED screens, digital billboards, and video walls to display dynamic advertising content in outdoor and semi-outdoor environments.

1.1 How DOOH Changes Pricing: Cost vs. Value

In traditional billboard rentals, pricing is fixed based on location and print duration. Digital screen rental prices are higher because they include additional value layers:

Section 2: 7 Critical Factors That Determine Digital Screen Rental Prices

Digital outdoor advertising costs are multi-dimensional. Understanding these parameters strengthens your negotiation power and budget control.

Factor 1: Location Classification and Reach Potential (A+, A, B)

Location is the single most influential cost factor.

• A+ Locations (Premium Cost): City squares, airports, major highways
  (e.g. Taksim, Kadıköy, main arterial roads)
  Highest prices due to guaranteed visibility and prestige.

• A Locations (Mid–High Cost): Shopping mall entrances, transfer metro stations, business districts.

• B Locations (Mid–Low Cost): Neighborhood main streets, secondary mall floors.

Factor 2: Broadcast Duration and Frequency (GRP & Loop Time)

DOOH pricing depends on how often and how long your ad appears within the screen’s loop.

• Loop Time: Commonly 60 or 120 seconds

• Ad Length: Typically 5–15 seconds

• Frequency: More repetitions = higher cost

Agencies may also price campaigns based on GRP targets, increasing cost as exposure goals rise.

Factor 3: Rental Period and Volume Commitment

• Short-Term Rentals: Daily or weekly pop-up campaigns (highest unit cost)

• Long-Term Contracts: 6–12 month commitments with significant discounts

Factor 4: Screen Technology and Resolution

Not all LED screens are equal.

• Large LED Walls (Public Squares): Highest cost

• Digital Kiosks (Malls / Transit): More affordable

Pitch value, brightness, and screen size directly impact price.

Factor 5: Time Slot Selection (Rush Hour vs. Off-Peak)

Peak traffic periods command premium pricing:

• Rush Hours: Morning and evening commutes

• Off-Peak: Nighttime and early weekends (more economical)

Factor 6: Programmatic Integration and Data Usage

Using Programmatic DOOH (pDOOH) features—such as weather triggers, geo-fencing, or real-time traffic data—adds software and data licensing costs but dramatically improves targeting efficiency and ROI.

Factor 7: Content Production and Animation Costs

A static image is far less expensive than a professionally produced motion graphic or video animation. However, dynamic content is essential to fully leverage DOOH’s impact.

Section 3: Average Digital Screen Rental Scenarios by Media Type

3.1 Iconic City Square & Highway LED Screens (High Cost)

• Locations: Major intersections, highways, iconic squares

• Model: Time-sharing, weekly or monthly

• Value: Maximum visibility and brand prestige

These screens represent the highest investment level within DOOH.

3.2 Shopping Mall Video Walls & Digital Signage (Mid–High Cost)

• Locations: Food courts, atriums, cinema entrances

• Strength: High dwell time, proximity to purchase decisions

• Model: Network packages (5, 10, 20 screens)

Network buying typically offers better value than single-screen rentals.

3.3 Digital CLPs & In-Transit Screens (Mid Cost)

• Locations: Bus stops, metro cars, public transport interiors

• Strength: Widespread reach and pedestrian focus

• Model: Location-based network packages

Often sold as bundles (e.g. 50-screen networks) rather than individually.

Section 4: Hidden Costs in Digital Screen Rentals

Some costs may not appear in initial proposals but affect total OOH investment:

• High-quality video and animation production

• Third-party monitoring and reporting tools

• Special permits or local advertising taxes (project-dependent)

Section 5: How to Maximize ROI in Digital Screen Investments

5.1 Efficiency Through Programmatic Buying

Instead of buying fixed hours, pDOOH allows you to buy moments of audience presence.

5.2 A/B Testing with Dynamic Content

5.3 Long-Term Network Negotiation

Rather than focusing on a single screen, negotiate bundled networks combining square, mall, and transit screens for stronger pricing leverage.

Choosing the Right Partner for Digital Screen Rentals in Turkey

Digital Screen Rental Prices may seem high, but they include flexibility, data-driven targeting, and measurable ROI that traditional media cannot offer. Success lies not in renting the most expensive screens, but in selecting the right screen network at the right time with the right programmatic strategy.

As a Turkey-based advertising agency, HF media goes beyond providing LED screen rental prices. We design data-driven DOOH and pDOOH strategies that ensure every dollar of your budget works toward measurable conversion.

Contact HF media today to receive a tailored Digital Screen Rental Price proposal and a strategic ROI-focused DOOH plan for Turkey and international markets.