At HF media, we approach every project not merely as a custom software development process, but as a strategic investment that adds long-term value to our clients’ business models and visions. The Deal Direct Marketplace Software, successfully launched in Zambia, stands as a strong example of this approach.
Developed by HF media in Turkey, Deal Direct delivers a modern, scalable digital marketplace solution featuring a user-friendly interface, advanced listing management, iOS and Android mobile applications, and a powerful administration panel. Beyond Zambia, the platform was architected to be easily adaptable for deployment in other countries, making it a truly international marketplace infrastructure.
Digital commerce continues to evolve rapidly worldwide. Today, consumers prefer not only large e-commerce platforms but also classified-based and second-hand marketplaces. Listing-based marketplace systems have become one of the most practical ways for individuals and businesses to reach broad audiences.
Designed specifically for the Zambian market, Deal Direct Marketplace Software provides a modern classified platform where users can easily publish new or second-hand listings, apply advanced filters, and communicate directly with sellers.
On the business and administrative side, the platform offers a comprehensive back-office solution, enabling centralized control over listings, users, campaigns, payments, and reporting through a single management panel.
The primary objective was not only to build a modern digital marketplace in Zambia, but also to create a scalable, export-ready infrastructure developed in Turkey, suitable for global markets.
Deal Direct was designed as a digital platform where users can seamlessly publish listings, search with advanced filtering options, and communicate efficiently with sellers. While offering a smooth user experience on the frontend, the backend infrastructure empowers administrators with a robust and intuitive control panel.
The core goal was to establish a modern marketplace platform in Zambia while ensuring international scalability, allowing the same system to be launched in other regions with minimal adaptation—an approach aligned with HF media’s Turkey-based global software vision.
At HF media, projects are managed through a structured and transparent methodology aligned with international quality standards.
Content Definition & Market Analysis
Roadmap Planning (8-month development cycle)
Web & Mobile UI/UX Design
Client Revisions & Approvals
Frontend, Backend & Mobile Development
Testing & Deployment
Each stage was carried out in close collaboration with the client, supported by regular progress meetings and reporting.
The initial phase focused on understanding user expectations and market needs. Key priorities included:
Easy listing creation
Advanced filtering
Clean and intuitive UI design
User-friendly mobile applications
Secure payment systems
Fast and transparent communication tools
On the admin side, critical needs included campaign management, reporting tools, user support systems, and a powerful admin panel.
Following the analysis, an 8-month development timeline was established:
Analysis & Design: 1 month
UI Development: 1.5 months
Frontend & Backend Development: 2.5 months
Mobile App Development: 2 months
Testing & Revisions: 1 month
Continuous client communication ensured alignment at every stage.
User interaction was prioritized through functional, minimal, and performance-focused design.
The web platform allows users to browse and manage listings effortlessly.
Mobile applications were optimized for ease of listing creation, messaging, and favoriting.
Interactive prototypes were shared with the client, refined based on feedback, and finalized after usability improvements across both web and mobile platforms.
Upon approval, development began using modern, scalable technologies:
Frontend: HTML, CSS, JavaScript
Backend: PHP / CodeIgniter
Mobile Applications: Flutter (iOS & Android)
This technology stack ensures long-term sustainability, flexibility, and performance—aligned with international software standards from Turkey.
The platform underwent comprehensive testing:
Functional testing
User experience testing
Security testing
Cross-device mobile compatibility testing
After successful testing, the platform was launched and actively adopted.
Deal Direct is more than a classified platform—it is a full-featured marketplace ecosystem.
Key features include:
Mobile-responsive admin panel
Listing package management
Advanced category management
Multi-currency support
Notification systems
Social media login (Google / Facebook)
Mobile-Friendly Admin Panel: Full system control from smartphones and tablets
Listing Package Management: Flexible pricing models for individuals and businesses
Ticket Support System: Structured user support and issue resolution
Automated Listing Ranking Rules: Premium and high-performance listing visibility
Secure Payment Integrations: Including local Zambian payment methods
SEO-Optimized Blog & Content Management
Advanced Reporting & Analytics
Campaign & Discount Automation
Email & SMS Marketing Tools
Seller Profiles & Messaging System
Multi-level Category Architecture
Progressive Listing Entry System
Favorites, Tags & Notification Management
Zambia is one of Africa’s rapidly digitalizing markets, with increasing internet usage and mobile adoption. However, there was a clear gap in reliable marketplace software solutions.
Deal Direct successfully filled this gap by offering a secure, fast, and user-friendly platform, contributing significantly to Zambia’s digital commerce infrastructure—powered by Turkish software expertise from HF media.
HF media approaches projects as a long-term technology partner, not just a software vendor. For Deal Direct, we delivered:
Professional project management
UX-driven design strategy
Scalable and flexible infrastructure
Transparent and continuous communication
As a result, the platform is not limited to Zambia but is fully adaptable for other international markets.
Deal Direct is one of HF media’s most comprehensive international marketplace projects, delivering a complete solution across web, mobile, and administration layers.
This project demonstrates HF media’s strength in custom software development, combining Turkey-based innovation with global execution capability.
If you are looking to develop a custom marketplace platform, web-based software, or mobile applications that meet international standards, HF media is your trusted partner. From analysis and design to development and testing, our experienced team manages your project end-to-end.
You imagine it. We build it.
With the Deal Direct Marketplace Software, HF media supports partners not only in Zambia but wherever digital solutions are needed worldwide.
If you are seeking Turkey-based, globally scalable web software development, mobile application development, or marketplace projects, you are in the right place.
Contact HF media today and take the first step toward building your digital future.
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It is a modern classifieds platform based in Zambia, Africa, with a completely custom design and development.
