In an era where digital media is always at our fingertips, Outdoor Advertising (OOH – Out Of Home) continues to stand as one of the strongest channels for mass reach and brand prestige. You can turn off the TV, switch radio stations, or block online ads—but it is almost impossible to ignore a billboard or megaboard you encounter in the physical world.
Outdoor advertising types enable brands to intersect with their target audience at the right place and the right time—right in the middle of everyday life. Especially in major cities across Turkey, OOH remains a powerful visibility and trust-building medium.
However, a successful OOH campaign is not simply about renting the biggest advertising space. Real success comes from smart media planning and buying strategies that align each advertising format with the audience’s daily movement routes. Naturally, outdoor advertising prices vary significantly depending on format and location.
As HF media, a Turkey-based advertising agency, we do more than rent advertising spaces—we place your brand story at the city’s most strategic touchpoints. From traditional billboards to dynamic Digital OOH (DOOH) screens, we negotiate the most strategic locations at the most competitive prices for your brand.
In this comprehensive guide, we explore the full range of outdoor advertising types, key pricing factors, location strategies, and how to achieve maximum visibility for your brand in Turkey and beyond.
These formats represent the classic face of OOH advertising and are ideal for mass awareness campaigns.
Billboards are the most widely used outdoor advertising format. Typically available in standard sizes such as 3x2 m or 4x3 m, they are placed along main roads, intersections, and high-traffic areas.
Advantages:
High visibility
Rapid brand awareness
Broad audience reach
Megaboards and large rooftop installations are the most prestigious—and most expensive—forms of outdoor advertising.
Advantages:
Long-distance visibility
Strong brand prestige
Visual dominance over the city skyline
CLPs (often found at bus stops and metro exits) and illuminated street rackets target dense pedestrian traffic zones.
Advantages:
Eye-level interaction
Excellent night visibility
Strong recall in walkable areas
Digital OOH (DOOH) combines the reach of traditional outdoor advertising with the flexibility of digital media—and is rapidly growing in popularity across Turkey.
Large LED and LCD screens allow brands to display rotating visuals and video content.
Advantages:
Instant content updates
Time, weather, or event-based messaging
Video and animation support
PrOOH applies digital advertising buying logic to outdoor screens, purchasing impressions in real time when the target audience is present.
Advantages:
Maximum budget efficiency
Real-time targeting
Advanced location and audience precision
Includes advertising on buses, trams, metro trains, taxis, and mobile billboards.
Advantages:
Moving exposure
Wide geographic coverage
High attention during traffic congestion
In OOH advertising, location is everything. Pricing is determined not only by ad size, but also by traffic density and demographic composition.
These are the most expensive locations due to guaranteed high exposure and diverse audience reach—essential for large-scale brand awareness.
Metro stations and bus stops are premium zones because audiences are stationary, allowing longer message engagement.
As HF media, we analyze not only traffic data but also demographic insights such as income level, age group, and lifestyle.
Outdoor advertising pricing is composed of multiple elements:
GRP (Gross Rating Point): Measures reach and frequency based on estimated traffic
CPT (Cost per Traffic Unit): Used to compare efficiency across locations
Rental Cost: The largest cost component, based on location, size, and duration
Production Cost: Printing for static ads or video/animation creation for DOOH
Weekly or monthly rental models
Longer campaigns reduce unit costs
Bulk and multi-format packages negotiated by HF media deliver significant savings
Navigating the complex world of outdoor advertising requires the right partner. At HF media, we treat OOH as both a science and an art.
We identify not just visible locations, but the exact points where your audience spends time and makes purchasing decisions—supported by PrOOH capabilities.
Thanks to our strong media buying volume in Turkey, HF media secures the most competitive outdoor advertising prices, allowing better locations or longer exposure within the same budget.
OOH messages must be understood within seconds. Our creative team designs short, bold, and high-impact visuals optimized for each advertising format.
Outdoor advertising types are your brand’s physical presence in the real world. Whether it’s the prestige of a megaboard or the localized power of a CLP, OOH delivers unmatched impact.
If you want to combine the unlimited reach of outdoor advertising in Turkey with transparent pricing and data-driven location strategies, HF media is ready to support you.
Contact HF media today and let’s design powerful OOH strategies that elevate your brand’s visual connection with the city.
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